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Having an e-commerce website is one thing and succeeding online is another.  What do you mean? Probably, this statement sounds confusing. Or else, it is alarming and against your belief. With the current digital trend, the e-commerce sector is turning into a goddess of wealth. Any Singaporean entrepreneur or online business consultant you come across will tell you to start selling online.

By so doing, you have a chance to serve a wider audience than the one you receive in the brick and mortar shop. But one fact they never tell you is: your e-commerce platform is the passkey to virtual success. How you play your cards during the selection process will determine the size of the fruits you will reap. For this reason, you must be conscious and mindful during the phase if all you need is a success.   Here are 4 elements to consider when choosing an e-commerce platform in Singapore:

Features provided

Imagine going to shop in an in-store, only to find this scenario: No shelves. All items are on the floor without a particular organization. The selling points are spread all over. No specific entry or exit point. How would you feel? Indeed, the surprise will be on your face. This case is precisely how an e-commerce platform can be without features. Features are the essentials of a platform. They are the building blocks of your e-commerce website. The number of features availed in your platform determine what you can and can’t do. For instance, if you are planning to sell your products on Facebook, the best e-commerce platform must have the functionality to enable you to achieve that objective. The same case applies to you when customer data security is your priority. In a word, ensure your platform of choice has the right features that support your business current and future goals.


It is a common business rule that your production or operation cost should be efficient. You do not want a business that will be taking up 80% or 90% of your revenue. Also, when launching an online branch, your purpose was to add a revenue stream, not a cost one. Your online store should be a source of extra income or a way of harnessing your business productivity not increasing your cost without a vis-à-vis gain. In this essence, when selecting an e-commerce platform, you must consider the affordability aspect. It would help if you did not go for a platform because your fellows are using it. Consider the availability of funds as well as budgetary restrictions. Hence, only go for a platform that will not be an additional burden to your business.

Mobile friendliness

Like other parts of the world, Singaporeans are using their mobile devices for shopping purposes. It is possible that customers coming to buy from your physical store took time to check for the product online. For this reason, if success is part of your goal, considering mobile friendliness is not optional. Also, mobile commerce is becoming an essential tool in the online competition. According to Google, 60% of all searches are from mobile devices. Hence, during your selection process, you must ensure your e-commerce platform of choice is mobile friendly. Otherwise, ignoring this aspect is the smartest way to your online business failure.

Security and scalability

Cybercrime is a reality in this decade. Criminals are raising their tactics and targeting online stores. Such security is a crucial aspect you need to check on a platform for selling online. Your platform must be PCI compliant. By this, you can assure your customers about the safety of their data. Also, you need to consider scalability. your platform must support the growth of your business. It should accommodate changes in traffic levels without crashing. Hence, ensure your e-commerce platform is secure and scalable.